We Started a Blog. Here's Why You Should Care.
Most company blogs are content marketing garbage. Ours won't be. Here's what we're actually going to talk about.
Another Blog. Great.
Yeah, we know. Every company has a blog. Most of them are SEO-stuffed nonsense written by people who've never shipped a product. "10 Tips for Maximizing Your Productivity" type garbage.
This won't be that.
We're an indie iOS studio. We ship apps. Real ones that real people use. And we've learned some things along the way that might actually be useful to you.
What We're Going to Talk About
The ugly truth about shipping apps. Not the polished case studies. The 3am bugs. The App Store rejections. The features we killed because they sucked. The ones we shipped anyway and regretted.
SwiftUI deep-dives. Actual code. Actual problems. Actual solutions. No "Hello World" tutorials.
The indie math. What it actually costs to run a small studio. What works. What doesn't. Why we chose to stay small instead of chasing VC money.
Hot takes. Sometimes the industry does dumb things. We'll say so.
Our One Rule
Every post has to be something we'd actually want to read ourselves.
If it's boring, we won't publish it. If it's just marketing fluff, we won't publish it. If we're only writing it because "you're supposed to have a blog," we won't publish it.
We'd rather post once a month with something real than weekly with forgettable noise.
Why Bother?
Honestly? We've learned a lot shipping 10+ apps. Some of it the hard way. And hoarding that knowledge feels wasteful.
Plus, the indie iOS community has given us a lot. Open source tools. Blog posts that saved us hours. Twitter threads that changed how we think about product. This is us trying to give something back.
What's Next
We've got some posts in the pipeline:
- Why we deleted 40% of our codebase (and shipped faster because of it)
- The real cost of "free" analytics SDKs
- How we decide what to build next
If any of that sounds interesting, stick around.
And if you want us to write about something specific, hit us up at hello@storqlabs.com. We actually read those.
— Storq Labs
We ship what we would use. Nothing more.